Home/Six Paths/Digital Marketing
SkillAbout Learning Pathway

Digital Marketing

Turn marketing spend into measurable pipeline. These are execution courses, not strategy talks — participants build the campaign during the session, on the platforms your team actually runs.

Meta Marketing & Advertising Rednote Marketing Social Media Strategy Content Marketing Digital Campaign Planning
Courses On This Path

What we run

Every programme is customised before delivery — the modules below are the backbone, not a fixed script. Tell us your context and we adapt the examples and exercises to it.

AI Driven Meta Marketing course poster — modules, learning outcomes and training hours

AI Driven Meta Marketing

Build an AI-assisted Meta marketing workflow — from funnel strategy and audience research through creative production, campaign setup and ads management.

Course 01
7 hours Online or on site HRD Corp claimable
  • Introduction to Funnel Marketing
  • ChatGPT: Research and Analysis
  • ChatGPT: Copywriting & Image Generation
  • Meta Business, Ads and Page Set-up
  • Meta Ads Manager Operation
    What participants can do afterwards
  • Build a practical funnel marketing strategy for the customer journey
  • Use ChatGPT to research markets, audiences and competitors
  • Create persuasive ad copy and campaign images with ChatGPT
  • Set up Meta Business, advertising assets and business pages
  • Operate Meta Ads Manager to launch and manage campaigns
AI: Digital Human Production course poster — modules, learning outcomes and training hours

AI: Digital Human Production

Build a complete digital human video workflow — from personal IP positioning and content ideation through to production and final editing. Consistent video output without depending on one person's availability.

Course 02
7 hours On-site only HRD Corp claimable
  • IKIGAI Personal IP Model
  • Content Ideas and Analysis
  • Meta Human Set-up
  • Meta Human Video Production
  • Video Editing with CapCut
    What participants can do afterwards
  • Define a unique personal IP using the IKIGAI framework
  • Develop and analyse content ideas for target audiences
  • Set up a Meta Human for digital content creation
  • Produce engaging videos using a Meta Human
  • Edit and polish digital human videos with CapCut
Rednote Paid Ads Marketing course poster — modules, learning outcomes and training hours

Rednote Paid Ads Marketing

Rednote (Xiaohongshu) is where Chinese-speaking buyers research before they purchase — and almost no Malaysian company advertises there properly. Covers the platform rules that get accounts punished, plus the two paid tools most agencies never touch.

Course 03
7 hours Online or on site HRD Corp claimable
  • Rednote Marketing Nature
  • How to Avoid Policy Punishment
  • Rednote Bluetick Registration
  • Rednote Paid Ads (Aurora)
  • Rednote KOL Tool (Dandelion)
    What participants can do afterwards
  • Understand Rednote marketing behaviour and platform dynamics
  • Identify policy risks and prevent account or content penalties
  • Complete the Rednote Bluetick registration process
  • Set up and optimise Rednote paid ads using Aurora
  • Use Dandelion to identify and evaluate suitable KOL partners
Optional Add-On

Continuous Performance Coaching

Training changes what people know. Coaching changes what they are still doing three months later.

LEARN  •  APPLY  •  REVIEW  •  IMPROVE

Available as an add-on to any programme on this path — online or on site, on a schedule that fits your team.

What coaching adds

  • Monthly or weekly short sessions
  • Practical tools and real-world application
  • Personalised progress review
  • Action plans for continuous improvement
  • Accountability and ongoing support
Included With Every Programme

More than a day in a room

💬

3 months of WhatsApp Q&A

Participants can reach the trainer for three months after the session ends.

🎓

Certificate of completion

An official certificate for every participant who completes the programme.

📘

Printed course workbook

A physical workbook with exercises and key steps — not a slide deck emailed afterwards.

HRD Corp / HRDF

How to claim this against your levy

Four steps. We handle the paperwork side so your HR team is not learning the e-TRiS portal from scratch.

1

Check your levy

We help you confirm your available HRD Corp levy balance before anything else.

2

Apply for the course

We supply the outline, trainer profile and quotation your HR team needs to submit.

3

Wait for approval

Grant approval must come through before training begins — build time in for it.

4

Start training

We schedule delivery and hand over the attendance and evaluation records for your claim.

Claim eligibility, levy rates and grant rules are set by HRD Corp and may change. We confirm current requirements with you before submission.

Get Started

Interested in Digital Marketing?

Tell us your team size and what you want them doing differently afterwards. We come back with a matched trainer, a proposed outline and a quotation formatted for your grant application.

Phone / WhatsApp+60 14-969 7564
OfficeCIMB Leadership Academy
Unit 02-02, Level 2, No 3, Jalan Medini Utara 1
79200 Iskandar Puteri, Johor Darul Ta'zim
Opening HoursMonday – Friday, 10:00am – 6:00pm
Or message us on WhatsApp

We reply within one working day. Your details are used only to respond to this enquiry.